Jeffrey Soffer is the Chairman and Chief Executive Officer of Fontainebleau Development, a major real estate development company known for ambitious lifestyle projects across hospitality, retail, residential, and commercial markets. Over the course of his career, Soffer has become one of the most recognizable names in American luxury real estate, with a portfolio that stretches from South Florida to Nevada and international destinations.
Under his leadership, Fontainebleau Development has grown from a regional real estate force into a highly creative development group associated with large-scale, design-driven properties. Soffer’s influence can be seen in hotels, resorts, residential towers, entertainment destinations, and mixed-use projects that emphasize architecture, lifestyle, and high-end guest experiences.
Leadership at Fontainebleau Development
As head of Fontainebleau Development, Jeffrey Soffer has helped shape the company’s long-term strategy and expansion. The firm specializes in projects that combine luxury hospitality, residential living, retail, dining, wellness, and entertainment into large destination-style developments.
Soffer’s approach to development is closely tied to the idea of creating places that are more than buildings. His projects are often designed as full lifestyle environments, where architecture, service, amenities, and public spaces work together to create a memorable experience for residents, guests, and visitors.
The Transformation of Fontainebleau Miami Beach
One of Soffer’s most significant achievements came after Fontainebleau Development acquired the historic Fontainebleau Miami Beach resort. The property, already famous for its place in American hospitality history, underwent a major $1 billion expansion under his direction.
The renovation and expansion helped restore Fontainebleau Miami Beach as one of the country’s most celebrated beachfront resorts. Known for architect Morris Lapidus’ sweeping curvilinear façade and playful interior design, the property now includes 1,504 rooms, two luxury all-suite towers, 12 restaurants and lounges, a 40,000-square-foot spa, and a dramatic oceanfront poolscape.
The result was not simply a restoration of a landmark hotel, but a repositioning of Fontainebleau Miami Beach as a modern luxury destination. The resort became a place where historic design, contemporary hospitality, nightlife, wellness, dining, and oceanfront leisure all come together.
Fontainebleau Las Vegas
On December 13, 2023, Fontainebleau Las Vegas opened on the northern end of the Las Vegas Strip, marking a major milestone for the brand. The 67-story luxury resort and casino arrived with global attention and added a new chapter to Fontainebleau Development’s history.
Certified by the Green Building Initiative with three Green Globes, Fontainebleau Las Vegas was designed as a large-scale luxury destination. The property features 3,644 hotel rooms and suites, 550,000 square feet of customizable meeting and convention space, 150,000 square feet of gaming space, world-class restaurants, luxury retail, pools, nightlife venues, and spa and wellness offerings.
The Las Vegas project reflects Soffer’s broader development philosophy: combining scale with lifestyle. Rather than focusing on one element alone, the resort brings together hospitality, gaming, dining, design, entertainment, meetings, wellness, and retail into one integrated destination.
Hospitality and Resort Portfolio
Beyond Fontainebleau Miami Beach and Fontainebleau Las Vegas, Fontainebleau Development’s portfolio includes several major hospitality assets. Among them is JW Marriott Turnberry Resort & Spa, a 300-acre Mediterranean-style luxury retreat with AAA Four Diamond recognition.
The company’s holdings also include the Four Diamond Hilton Nashville Downtown, further showing the range of Fontainebleau Development’s hospitality interests. These properties demonstrate the firm’s ability to operate across different markets while maintaining a focus on upscale service, design, and guest experience.
Residential Development in South Florida and Beyond
Jeffrey Soffer has also played a major role in shaping luxury residential development in South Florida. His work includes landmark residential projects such as Turnberry Ocean Colony, Porto Vita, Fontainebleau II, Fontainebleau III, and Turnberry Village.
These developments helped define a particular style of high-end residential living in the region, combining oceanfront or resort-style settings with expansive residences, private amenities, and a strong emphasis on lifestyle. Fontainebleau Development has also expanded beyond South Florida into suburban Washington, D.C., and The Bahamas through successful high-rise residential projects.
Turnberry Ocean Club Residences
Among the major residential projects associated with Soffer is Turnberry Ocean Club Residences in Sunny Isles Beach. The 54-story ultra-luxury oceanfront tower includes 154 residences, with homes ranging from approximately 2,750 to 10,000 square feet.
The project reflects the growing demand for large, highly serviced luxury residences with resort-style amenities. Positioned directly on the ocean, Turnberry Ocean Club Residences was designed for buyers seeking privacy, space, coastal views, and access to an elevated residential lifestyle.
Atlantic Beach and Discovery Land Company
Fontainebleau Development has also partnered with Discovery Land Company on Atlantic Beach, a luxury residential community planned around 26 estate homes. These residences range from roughly 4,000 to 6,000 square feet and are designed with expansive terraces, sweeping coastal views, and resort-style amenities.
The Atlantic Beach project also includes the opportunity for residents to apply for membership at Discovery Land’s nearby Atlantic Fields community. This type of project fits closely with the lifestyle-driven model that has become central to Soffer’s development work: combining privacy, architecture, service, recreation, and community into a single luxury experience.
A Developer Focused on Scale, Design, and Lifestyle
Jeffrey Soffer’s career has been defined by large-scale projects that combine real estate development with hospitality and lifestyle branding. His work has touched some of the most competitive luxury markets in the United States, particularly South Florida and Las Vegas.
Through Fontainebleau Development, Soffer has helped create and reposition properties that are not only places to stay or live, but destinations with their own identities. From the reinvention of Fontainebleau Miami Beach to the opening of Fontainebleau Las Vegas and the continued expansion of luxury residential communities, his development strategy has consistently centered on experience, scale, and long-term brand value.
Final Thoughts
Jeffrey Soffer remains a prominent figure in luxury real estate development. As Chairman and CEO of Fontainebleau Development, he has overseen projects that blend hospitality, residential design, entertainment, wellness, retail, and resort living. His portfolio reflects a clear focus on high-end destinations that are built not only to serve a market, but to shape the way people experience luxury spaces.